Packaging Design
Brand: Equilibra – Food Supplements
Client: Equilibra - Unilever
Challenge
As leading brand in the market and for an extended range of products be more distinctive and visible on shelf.
Solution
A design system based on a dynamic oval shape and built using a contrasting combination of colors with original graphic effects extendable to a wide range of products and different formats. The additional strength of this design, apart of the exceptional visibility on shelf, is the clear readability of all the information thanks to a very well balanced hierarchy and positioning of the different messages on packs.