Brand: Tourtel - Not Alcoholic Beer

Client: Asahi - Birra Peroni

Challenge

Create a packaging design that clearly communicates that the new Tourtel brand extension is not alcoholic and with low calories.

Solution

A simple but modern and impactful design using only 2 colors to better communicate the non alcoholic and low calories recipe in a very direct way and attract consumers who care about their well-being.

Packaging Design