Brand: Cornetto Soft

Client: Unilever

Challenge

For the launch of a new Cornetto Soft range, create a design with a clear distinction on shelf from the Cornetto Core Range.

Solution

Having the softness and creaminess of the product as the central element create an OOH and IH design system based on rounded geometrical shapes with different color tones and an iconic texture with a clear differentiation between the 4 variants using different tones of colors for the backgrounds and creating appealing product images

Packaging Design