Packaging Design
Brand: Nastro Azzurro Prime – Beer
Client: Asahi - Birra Peroni
Challenge
Create a new packaging design as brand extension of Nastro Azzurro, the worldwide known Italian premium beer, putting together tradition and innovation to improve modernity and quality perception of the brand.
Solution
An elegant and modern design with, as central elements, the brand name and a stylized hop printed in foil gold on a vibrant blue that gives to the consumer an immediate perception of a top quality beer.