Brand: San Benedetto Not Alcoholic Aperitifs
Client: Acqua Minerale San Benedetto
Challenge
Quality of this product is much higher than most of the competitors while its packaging was looking poor and quite anonymous, and, after a first deep design restyling, the main objective was to become simply the San Benedetto Aperitifs range.
Solution
The design has been revised in 2 different steps, first to enhance product quality and then, removing the Ben’s logo, to become finally the San Benedetto aperitifs category but maintaining the previous emotional and refreshing design style.