Brand: Equilibra – Herbal Teas
Client: Equilibra
Challenge
For the launch of an extended range of top-quality Herbal Teas where the main objective was to stand out from competitors on shelf in an overcrowded category where there are active in the market a lot of different brands.
Solution
An overall consistent, colorful and outstanding design system creating ingredients visual and illustrations to highlight the botanical peculiarity, the top quality of the herbs mix and the specific functions of each variant.