Brand: Birra Napoli

Client: Asahi - Birra Peroni

Challenge
A local beer dedicated to Naples and its citizens.

Solution
Taking into account how much the Neapolitans are proud of their city, with a modern design all the districts of Naples are represented on the label together with the icon of the sea siren “Partenope” which is the most representative symbol of this worldwide known city.

 

Packaging Design

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