Packaging Design

Brand: Peroni 3.5 - Low alcoholic Beer
Client: Asahi - Birra Peroni

Challenge
Launch of new low-alcoholic beer as brand extension of the Peroni mother brand.

Solution
The alcohol content as brand descriptor becomes the central element of a simple but very refined design to attract consumer that would like a low alcoholic refreshing experience but without losing the taste of a high quality beer.

 

Packaging Design

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